luxurydeal

PRADA, is an Italian luxury fashion house founded in 1913 in Milan by Mario PradaIt specializes in leather handbags, travel accessories, shoes, ready-to-wear, and other fashion accessories. Prada licenses its name and branding to Luxottica for eyewear and L’Oréal for fragrances and cosmetics.

The History of PRADA

From a Small Leather Shop to a Luxury Brand.

Founded in 1913 in Milan, Italy, PRADA began as a small leather goods shop operated by Mario PradaWith its superior craftsmanship and premium materials, PRADA quickly gained popularityIn 1978, Miuccia Prada took over the brand, bringing her innovative design vision that infused modernity and solidified PRADA's leadership in the luxury market.

The brand struggled through the late 2000s and early to mid 2010s, which included a failed initial public offering on the Hong Kong Stock Exchange, though began a resurgence in popularity entering into the 2020s. 

Miuccia Prada and Bertelli, both entering old age, began a transition in leadership to their children in the 2020s, bringing in former Luxottica CEO Andrea Guerra to lead the company for the years during the transition.

The house presently sees annual revenue in the billions of Euros, making €4.2 billion in 2022 with profit that same year totaling to €776 million; furthermore, Prada and less so Miu Miu are seen as having very high desirability among consumers across various reports.

Why is PRADA So Expensive?

The luxury of PRADA lies in its meticulous attention to detail and commitment to excellence. Each product begins with the selection of premium materials,including top-grade leather and fine fabrics, chosen for their quality and durabilityThe craftsmanship behind every piece is equally extraordinary, with skilled Italian artisans dedicating hours to create items that epitomize elegance and sophistication.Moreover, the brand's emphasis on exclusivity and its strong global reputation contribute to its high market value, making PRADA not just a purchase but a statement of refined taste.

Where to Buy PRADA at Accessible Prices

From exceptional design to uncompromising quality, PRADA offers an unparalleled fashion experience. Whether you're seeking affordable options during sales, exploring pre-owned selections for budget-friendly prices,or appreciating high-quality replicas that retain PRADA's iconic style, there are numerous ways to enjoy the brand.

To discover more about PRADA products, visit our New Arrivals page.